Secrets Behind the Best Lead Generation Content
In a previous post, I showed that by focusing on thought leadership, marketers can enable sales. But marketers love their deliverables and want to know how to do this. What kinds of content and...
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Storytelling is Key to Effective B2B Marketing: What’s Your Story?
By Bev Burgess, SVP ITSMA Europe, burgess@itsma.com and Vincent Rousselet, VP Market Insight and Strategy, Amdocs When Tim Cook emerged onto the stage of the Flint Center for Performing Arts in...
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